Advanced Geolocation settings
September 12, 2024
UTM forwarding settings
In this article, we will explain UTM forwarding settings in app.
What is UTM parameters?#
UTM parameters are tags added to URLs that help track the origin of website traffic. They’re useful for identifying which ads, social media posts, or campaigns are driving visitors to your site.
What is UTM forwarding settings in Geos?#
UTM forwarding settings in Geos control how UTM parameters are handled when users are redirected to different shopping experience based on their location. These settings help businesses track the source and effectiveness of their campaigns across multiple regions by preserving, modifying, or creating UTM parameters during redirects.
We offers three UTM forwarding options:
Option 1: Forward original UTM parameters during redirects (default option)
Retains the original UTM parameters during redirects.
This option is ideal if you’re running a single global campaign across multiple regions and want to track user journeys consistently across markets.This allows store owners to gain clear insights into which campaigns and media sources drive traffic and conversions, enabling better optimization and decision-making.
Option 2: Do not forward original UTM parameters during redirects
This option removes the original UTM parameters when redirecting users, which is useful if you’re running separate campaigns by region or managing analytics in one account. This helps prevent duplicate data in analytics.
For example, if you’re running student discount in Australia only and having below UTM for the campaign https://geos-demo-store.myshopify.com/?utm_campaign=student_discount&utm_source=google&utm_medium=banner
If a customer from Australia clicks on the link, the redirected URL will become https://geos-demo-store.myshopify.com/?non_utm=param
In this scenario, the original UTM parameters are excluded, allowing the analytics to accurately reflect traffic specifically for Australian campaigns without mixing data from other regions.
Option 3: Add UTM parameters during redirects
This option enables Geos to append UTM parameters to the destination URL during user redirects, facilitating the tracking of region-specific campaigns in Google Analytics.
It allows you to effectively analyze the performance of your marketing efforts across various regions and gain insights into the customer journey.
UTM Parameters Breakdown:
- UTM Campaign: Geos-Geolocation
- UTM Source: Represents the source country and/or language when users first visit the store.
- UTM Medium: Indicates the destination country and/or language to which users are redirected.
For instance, if a customer visits the store at geos-demo-store.myshopify.com and their IP address indicates they are in France with a browser language set to French, they may then select English as their preferred language and Australia as their preferred country. As a result, the URL will change to:
https://geos-demo-store.myshopify.com/?utm_campaign=Geos-Geolocation&utm_source=FR-FR&utm_medium=AU-EN.