Mises à jour d'octobre 2025
octobre 10, 2025
Vous souhaitez vous développer à l'international, mais comment vous assurer que vos clients accèdent à la bonne boutique, dans la bonne langue et avec la bonne devise ? Shopify propose un système de redirection intégré, mais est-ce suffisant ?
Examinons les différences entre Geos et la redirection native de Shopify afin de vous aider à prendre la bonne décision.
Dans cet article, nous allons comparer :
- Fenêtre contextuelle de géolocalisation
- Sélecteur de marché
- Redirection automatique
Aperçu
Fonctionnalité | Geos | Shopify Native |
Fenêtre contextuelle de géolocalisation | Fenêtre contextuelle personnalisable, basée sur le consentement (optimisée pour le référencement et conforme aux réglementations) | Not supported |
Sélecteur de marché | Personnalisable, en parfaite adéquation avec l'image de marque | Limited customization, depending on theme support |
Logique de redirection automatique | Flexible (adresse IP, langue du navigateur, règles personnalisées) | Basic (browser language, fixed market logic) |
Redirect Accuracy | Une grande précision lors de la première consultation et des consultations de suivi | Inconsistent, mainly works on first visit |
Multi-store Support | ✅ Oui (routage inter-domaines et multi-boutiques) | ❌ No (primarily single-store) |
SEO & Compliance | Supports consent-based flow (popup before redirect) | Forced redirect may impact SEO & compliance |
Best For | Global scaling with multiple stores | Simple setups with single store |
1. Geolocation Popup (Redirect Recommendation Popup)
Shopify Native Redirect
Shopify does NOT provide a true geolocation popup for redirect control.
Geos
Geos offers a fully customizable, consent-based popup that automatically appears on the customer’s first visit, guiding them to the right localized experience while ensuring SEO performance and legal compliance. You can:
- Allows users to choose their preferred region (implicit consent before redirect)
- Customize popup design to match your theme
- Translate content for global audiences
- Create custom rules (additional fee might apply)
👉 This ensures better:
- User experience
- SEO-friendly
- Compliance with data protection laws
An example of the geolocation popup from Geos
2. Market Selector
Shopify Native Redirect
The default selector has limited styling, minimal control over behavior. Single-store only, no cross-store routing.
Geos
Not only does Geos allow routing across BOTH single and multiple stores/domains, it also lets you fully align the selector with your brand. You can adjust icons, shapes, fonts, size, positions,… and even the redirection behaviors, just like in the popup! (additional fee might apply for special customization needs)
An example of a Geos market selector type: a widget with a dropdown that allows users to select their country, language, and currency.
Another example of a Geos market selector type: a trigger-based widget that, when clicked, opens a table for selecting country, language, and currency.
Another Geos market selector option: embed it anywhere within your website theme.
3. Auto Redirect
Shopify Native Redirect
It works for basic setups, but lacks the flexibility required for global scaling, SEO, and data protection compliance:
- Primarily designed for single-store setups, no flexible cross-store routing
- No advanced rule customization, can’t override redirect behavior
- Auto-redirect is enforced, may not comply with regulations in certain regions
⚠️Accuracy limitations: Shopify’s automatic redirection can be inconsistent: Redirect often works only on the first visit, returning visitors may not be redirected correctly
👉 As a result, customers may land on the wrong version of your store, impacting both user experience and conversion.
Geos
Geos gives you flexible control and consistent accuracy over how visitors are auto-redirected:
- High accuracy based on IP location/browser language, ensure users consistently land on the correct localized experience
- Use across multiple stores/domains, not limited to a single-store setup
- In certain regions, automatic redirection without user consent is not permitted, you can enable a first-visit notice popup to inform users before redirecting.
- Flexible redirect rules tailored to your needs (additional fees may apply).
Which best suits your store?
Choose Shopify Native if you: | Choose Geos if you: |
Run a small store with 1-2 markets Prefer a simple setup (no customization) Operate in regions with less strict data protection requirements (e.g. GDPR) | Scale in multiple countries or stores Want full control over redirect behavior Care about conversion, localized UX, SEO and data regulations. |
Ready to take control of your global traffic?
With Geos, you’re not just redirecting users, you’re building a localized journey that converts.